When I was a child, my great-grandmother had a shop in Vejle. Here you could get freshly ground coffee, sweets and other delicacies. The store now stands as something nostalgic in my memory - something that I wish existed today. There were carefully selected products, quality and good service.

Long before I had children myself, I had the dream of creating a children's clothing universe. I tried to shelve it for 10 years, but every year it came back to me. Last year I decided to make my dream come true.

Poeter is an online universe and was created on the same principles as my great-grandmother's shop with carefully selected products, quality and good service.

Christian